Welcome to the Bay Area Equity Atlas!

Our team at the San Francisco Foundation, PolicyLink, and the USC Program for Environmental and Regional Equity (PERE) is thrilled to share the Bay Area Equity Atlas with you!

The Bay Area Equity Atlas is a comprehensive data resource to track the state of equity across the region and inform solutions for inclusive prosperity.

We built the Atlas for everyone working to create a more equitable, just, and resilient Bay Area. Racialized inequality — along with a housing and displacement crisis — is placing our region’s future at risk. The only path to inclusive prosperity is to advance equity solutions at scale.

Data that is disaggregated by race, nativity, geography, and more is critical to charting a more equitable future. Data can elevate the debate about equity and catalyze the bolder solutions needed to make equity our regional reality. Data can also help strengthen the voice and power of the communities most impacted by inequities. As Ellen Wu, executive director of Urban Habitat and a member of our Equity Campaign Leaders Advisory Committee explains: “Data is critical to democratizing power and running effective advocacy campaigns.”

At the click of a button, you can access 21 powerful equity indicators across the San Francisco Foundation’s People, Place, and Power equity framework. Data is available for 272 geographies, including the region as a whole, its nine counties, 40 sub-county areas, and 220 places including cities and Census Designated Places.

The Bay Area Equity Atlas is a tool for social change. It equips community leaders and policymakers with facts and analyses to:

  • Assess how well Bay Area communities are doing on key measures of social and economic inclusion, neighborhood opportunity, and political voice and power
  • Spark and inform new conversations about why—and how much—equity matters to the cultural and economic vitality of the Bay Area as a whole and each of its communities
  • Inform policies, plans, strategies, business models, and investments for inclusive prosperity

Our aim is to democratize data and make it easy for you to understand, discuss, and use. Explore the Bay Area Equity Atlas to find:

  • Contextual information for each indicator explaining why it matters for building an equitable region, key trends in the region, major drivers of inequities, and policy solutions
  • Charts, graphs, and maps to share with your colleagues and add to your presentations, fact sheets, reports, and funding proposals
  • Stories about residents’ experiences of equity challenges as well as solutions
  • Analyses of equity trends and issues across the region
  • Examples of how local leaders are using Bay Area Equity Atlas data to advance equity solutions
  • And much more!

The atlas is a living resource. We invite you to share your feedback and tell us what you’d like to see on the site. Please sign up to Get Atlas Updates (bottom right corner) to learn about new features and analyses, and how people are using our data. And follow us on social media at #BayAreaEquityAtlas.

We hope you enjoy exploring! Here are two additional resources to help you get started:

- The Bay Area Equity Atlas team (Sarah, Jamila, Michelle, Rosa, Jessica, Justin, and Arpita)

UPCOMING WEBINAR: Introducing the Bay Area Equity Atlas

Data matters for building an equitable Bay Area. From informing the public debate to driving policy solutions, data broken down by race and geography is a key ingredient in advancing equity. Yet, even in the tech capital of the world, such data remains far too difficult to access and use.

Enter the Bay Area Equity Atlas – a new data tool launching on June 5, 2019. Produced by a partnership between the San Francisco Foundation, PolicyLink, and the USC Program for Environmental and Regional Equity (PERE), the Bay Area Equity Atlas equips community leaders with 21 powerful equity metrics and policy solutions for inclusive prosperity.

Join us for the launch webinar, Thursday, June 6, (12-1  pm PT/ 3-4 pm ET), to take a tour of the Atlas and be the first to learn about our analysis of the diversity of elected officials in the region, based on a unique dataset assembled by the Atlas team.

Speakers include:

REGISTER TODAY

Economic Inclusion in Southern Cities Biannual Convening Recap

Equity is the superior growth model. Research confirms that supporting residents and workers of color in reaching their full potential is more than just a moral imperative. Indeed, it is an economic imperative as well. Economists tell us that inequality hinders growth and greater inclusion accelerates it. As the diversity of this country continues to grow, and we move closer towards becoming a majority people of color nation in 2044, embracing these principles will only become increasingly important. It was to this end, and as part of their unwavering commitment to promoting racial equity, that the Annie E. Casey Foundation first launched the Advancing Economic Inclusion in Southern Cities (EISC) learning community back in 2015.  

EISC consists of municipal officials and staff, local philanthropists, and business and community partners from seven major cities in the South:  Asheville, Atlanta, Charlotte, Memphis, Nashville, New Orleans, and Richmond. On April 2-4, 2019, EISC representatives gathered at the Federal Reserve Bank of Richmond branch in Charlotte to discuss challenges and solutions for advancing increased participation of business enterprises owned and operated by women and people of color. In addition to Casey, the Federal Reserve banks of Atlanta, St. Louis, and Richmond have been partners in this project and hosted virtually all of the cohort meetings thus far. 

The convening began with a rousing video of acclaimed poet Danez Smith speaking passionately about the impact that racial inequities have had and continue to have on young people of color in cities across the country. This poem served as powerful motivation for the three-day convening and helped to ground participants in the urgent need for change present in the communities they seek to serve. The poem also underscored the importance of moving beyond representative diversity towards tangible investment in underserved communities, full inclusion of residents and workers in decision-making processes, and the removal of systemic barriers that continue to hold back low-income people of color. 

Over the course of the three-day meeting, participants were joined by committed advocates, activists, academics, and municipal leaders to help them develop viable strategies for advancing equity and inclusion. For example, on the second day Memphis Mayor Jim Strickland and Charlotte Mayor Vi Lyles each spoke about inclusion efforts underway in their respective cities. For example, the city of Charlotte commissioned a disparity study to document the underrepresentation of people-of-color-owned business enterprises among those receiving contracts for city procurement opportunities.  Similarly, Memphis is also using the city’s purchasing power to help grow and expand small, and people-of-color owned businesses.

Other noteworthy strategies for advancing racial equity and economic inclusion include:

  1. Local and targeted hiring – require or incentivize businesses that receive public resources, such as government contracts or tax breaks, to hire workers living in a particular geographic area or from specific populations within the community.
     
  2. Anchor institution procurement – leverage the tremendous purchasing power of universities, hospitals, community colleges, and large private sector employers to help not only grow new businesses through contracting, but also fill open employment opportunities at these institutions. The Chicago Anchors for a Strong Economy (CASE) is a noteworthy example of this strategy in action. 
     
  3. Tailor workforce strategies – career training and education opportunities should be targeted for industries slated for growth, or those that have historically had barriers to entry for low-income people of color similar to the EARN Maryland program.
     
  4. Asset-building strategies – take an intergenerational approach to ensure that economic inclusion strategies will address the racial wealth gap through efforts such as individual development accounts for low-income families, or city-wide efforts such as the Richmond Office of Community Wealth Building or Atlanta Wealth Building Initiative.

To learn more about economic inclusion in general and the challenges and opportunities facing Black-owned business enterprises in particular, please check out the latest report from the Association for Enterprise Opportunity (AEO), The Tapestry of Black Business Ownership in America: Untapped Opportunities for Success.

Equity, Artificial Intelligence, and Transportation

May 17, 2019

From autonomous vehicles and bio-transit tickets, to airport face scanning and smart highways and cities, artificial intelligence (AI) is making its way into the transportation sector, one innovation at a time. As exciting as these technologies are, the big challenge will be to ensure that rapid innovation does not perpetuate existing inequality. Instead, artificial intelligence should be applied to providing benefits to the communities that too often have carried the negative burden of our traditional transportation infrastructure and systems without enjoying the benefits they provide.

With the growth in popularity of ubiquitous apps and services like Uber, Lyft, Amazon, Postmates, and DoorDash, companies are looking for ways to grow their client base and outdo their competition. In today’s era of convenience and efficiency, this means being faster and more automated. As companies focus on expansion and increasing their profit, we must ensure that their growth does not cause new harm to our most vulnerable communities. This means considering how artificial intelligence and automation affect the transportation systems low-income people and people of color depend on. Will new technology increase the mobility and connection of disinvested people and places or will it undermine the buses, trains, carpools, and shuttle services people depend on? Will it improve access to high quality jobs that pay fair living wages and treat workers with dignity and respect or will it leave new generations of people behind? Will it support a more inclusive society or deploy new surveillance tools and predictive policing that perpetuate algorithmic bias and propagate the wrongful criminalization of people of color? 

Despite these challenges, there are clear opportunities for artificial intelligence technology to help solve the transportation issues that have negatively impacted low-income communities and communities of color for generations:

As we think about the potential impact of AI on transportation and transit systems, it’s helpful to look to the principles set forth by the Transportation Equity Caucus, a coalition chaired by PolicyLink and composed of more than 125 national, state, and local organizations working to embed racial equity into federal transportation policy. The principles and their AI implications are:

1. Create affordable transportation options for all people. We must ensure that the cost of using autonomous vehicles (AVs) and AI technologies for daily travel is accessible for people of all income levels, particularly if they are to be an extension of the public transit system.

2. Ensure fair access to quality jobs, workforce development, and contracting opportunities in the transportation industry. As AVs other AI technologies are deployed in our cities, we must ensure that the jobs and contracts associated with their growth are high quality and are accessible to workers and firms who have historically been shut out, namely people of color and people with disabilities.

3. Promote, healthy, safe, and inclusive communities. Just like there are food deserts, there are transportation innovation deserts. Too many communities of color already lack access to quality transit services, safe pedestrian and bicycle infrastructure, and well-maintained roads. These same communities are the last ones to have access to on demand rides, bikes, and scooters. As AVs and AI technologies are deployed it is important to think about the spatial distributions of affordable transportation options and the impact they will have on the transportation services that communities of color already depend on.

4. Invest equitably and focus on results. As AI has moved into many parts of society, concerns have been raised about the lack of racial and ethnic diversity in the tech sector. Specifically, people have pointed to several incidents related to image recognition systems where unconscious racial bias showed up in tech projects. In the transportation space there is early evidence that bias is embedded in computer algorithms that should drive automated vehicle technology. Research has found that autonomous vehicles are less able to detect people with darker skin color, compared to people with lighter skin color. Facial recognition and predictive policing technology deployed through our transportation infrastructure can also perpetuate discrimination and increase police surveillance in communities that are already subject to disproportionate policing. To address this, we must be thoughtful in considering both the functionality of technology and its application and impact. We must ensure that people of color, people with disabilities, and other vulnerable populations are co-designers of the deployment of AI in our communities and cities.

The AI train is already running at full steam and there is no sign of a slow down. We can either watch it pass us by or get on and help program its direction. It is time for community leaders, advocates, and policymakers to chart a new course that will deliver real transportation equity to the millions of Americans who have been harmed and neglected by our past infrastructure investments, policies, and practices.

Safe and Affordable Water is a Critical National Imperative


With mounting and devastating water challenges in America, we can leverage Infrastructure Week to turn urgent attention to ensuring both the human right to clean water and to focusing on the climate mitigations to address the droughts, floods, and sea-level rise that threaten our water futures.

For an increasing number of communities in the United States, their water is unsafe and having negative impacts on health. Nearly 77 million U.S. residents are served by drinking water systems with one or more Safe Drinking Water Act violations. Race and income are central factors in both urban and rural water vulnerabilities, and many studies have found links between poor water quality and low-income communities of color. Over the last few years, lead has been documented in school water in 26 states. Today, the U.S. ranks 36th in the world in terms of access to water and sanitation.

The crisis of water affordability is mounting. The lowest 20 percent of income earners pay 20 percent of their monthly income for water. If rate hikes continue at their pace of the last decade, more than one-third of all U.S. households, 35.6 percent, will be unable to afford running water in the next five years. Estimates of the cost to replace aging infrastructure in the United States alone project over $1 trillion dollars needed in the next 25 years to replace systems built circa World War II, which could triple the cost of household water if current rate payers are required to shoulder the bills. An estimated 15 million people in the United States experienced a water shutoff in 2016 with the highest shutoff rates in lower-income cities with higher rates of poverty. The decline of federal investment has removed a valuable funding source to support maintenance and replacement of safe drinking and wastewater systems. Cities, states, and water customers are increasingly shouldering the bulk of costly maintenance and repair responsibilities to protect the health, quality, and accessibility of their water.

Climate-related flooding, sea level rise, and waste water exposures are steeply increasing—threatening both drinking water and wastewater systems. An increase in the number of extreme weather events can overwhelm water systems and impact those residing in vulnerable neighborhoods—including sewage backups, sewage overflows into water sources, and the flooding of homes, businesses, and neighborhoods with toxic runoff. The capacity for lower-income communities to recover is severely compromised. Almost five million people and 2.6 million homes are within zones vulnerable to sea level rise predicted to be inundated by the end of the century. Studies estimate that adaptations to water systems to deal with climate change will warrant investment in the United States of more than $36 billion by 2050.

The critical imperative to increase water infrastructure investment offers an opportunity to align major economic opportunities with the demographic shifts underway. With chronic labor shortages and an aging workforce in the water sector, new investment creates an opportunity to tackle the legacy of racial and gender discrimination in the water infrastructure and construction industries and the need for good employment for young workers. While opportunities remain underdeveloped, demonstrated success in local hire measures, local procurement policies, and supply-side training and support all offer pathways to both increase the equitable outcomes across communities and address the climate resilience of diverse environments.

Policy Priorities for Water Equity and Climate Resilience

As Congress and the President discuss a potential new infrastructure bill, and as architects of the Green New Deal flesh out policy proposals, they should ensure they address the water threats to communities of color, Indigenous communities, and low-income communities to deliver improved water equity and climate resilience.

  • Guarantee universal access to safe and affordable water. Ensure water infrastructure investments are equitable and prioritize vulnerable communities for safe and affordable drinking water, sanitation, and storm water management. Philadelphia has an exemplary ‘tiered-assistance’ program for affordability and universal access.
     
  • Ensure vulnerable communities—low-income communities and communities of color, and those proximate to climate threatened waters—engage in water planning, governance, and implementation of resilience measures. Cleveland’s Climate Action Plan embedded equity provisions into its plan and targeted vulnerable communities in its water provisions.  
     
  • Address historic economic disparities and dislocations by increasing educational, job, and business opportunities for low-income people and people of color in designing, building, operating, and maintaining communities’ next generation of green and sustainable water infrastructure. The San Francisco Public Utilities Commission has structured targeted local hiring and inclusive procurement;  and the Emerald Cities Collaborative runs training for businesses of color to successfully compete in water infrastructure build out contracts to address economic inclusion of communities left behind in the current economy. The EPA Brownfields Environmental Workforce Development and Job Training Grants and the Environmental Health Sciences Environmental Career Worker Training Program both provide effective opportunities for disadvantaged workers and opportunity youth to enter the water and green infrastructure careers.  
     
  • And finally, honor the cultural and spiritual access to water that communities depend upon in public lands policy and protections.

Making Progress Towards Park Equity

“Successful parks are markers of healthy communities: children play; families spend time together; people of all ages exercise and relax; and the environment adds to the beauty, security, and economic value of the neighborhood. On the other hand, neglected, dangerous, poorly maintained, or badly designed parks and recreation facilities have the opposite effect: families and young children stay away, illicit activities proliferate, and the property becomes a threatening or discouraging eyesore. To remain community assets, parks and recreation facilities need adequate budgets, good management, and a strong connection with residents.”

Since PolicyLink wrote those words in 2006, parks equity has become more widely understood as a core component of good city-building policies and practices. During 2019 Infrastructure Week, we should celebrate that awareness but double down on our commitment to achieve more tangible results. The case for community parks and trails as drivers of economic growth and rising property values has been repeatedly and effectively made and signature projects such as the Atlanta Beltline and the New York High Line have shown how places can be revitalized through the smart activation of green space. But with the growth bonuses from parks have come sharp questions about who gets to live near them and enjoy their benefits, as gentrification and displacement concerns have become more urgent in many cities. The essential role of parks in creating conditions that advance health and well-being has similarly been well documented.  Children, youth, and adults of all ages need easy access to places to exercise, play, gather as a community and seek respite from the stress of daily life. Here too, though the equity challenges remain, as parks not favored by wealthy donors are often chronically underfunded, which undercuts operations and maintenance as well as acquisitions.

Progress towards parks equity can be found in the arena of public policies, as local governments have explored new models for financing, from new twists on familiar taxes, bonds and fees, to new guidance for conservancies and public-private partnerships, to more innovative methods for capturing the value of adjacent development or establishing land trusts. Each of these mechanisms can be assessed with respect to who bears the financial burden, who benefits, and who makes the decisions. Cities should adopt the more equitable paths to new funding and allocation of resources, and states and the federal government should encourage and incentivize the right choices with their bond and grant program. [The Urban Institute is exploring strategies for investing in equitable parks for City Parks Alliance, and a report will be released later in 2019].

The most exciting frontier for parks equity might be at the level of individual projects where local organizations have built or revitalized parks in low-income communities by incorporating arts and cultural strategies into their approach. For example, Zuni Pueblo, New Mexico, is a place of powerful cultural and spiritual resilience. The Zuni nation has survived hundreds of years of systematic oppression and disempowerment while maintaining cultural and linguistic integrity. In the past few years, the Zuni Youth Enrichment Project (ZYEP) has worked with partners to offer youth programs that emphasize the importance of Zuni language acquisition, traditional agriculture practices, Pueblo art forms, traditional songs and dances, culturally significant sites, oral storytelling, and connection to the elders. These culturally enriching activities are designed to promote physical activity, improve nutrition, and provide a safe space where Zuni youth can connect to positive role models. Recently, ZYEP used philanthropic resources from ArtPlace America to build a new park and community center. They were advised by a committee of six Zuni artists who were partners through every phase of the park’s development. The artists acted as mediators, organizers (introducing staff to new community partners), designers who worked with the architects, and even builders who constructed parts of the park. Because of the artists’ cultural and creative lens, the park has wrapped the resilience of Zuni cultural traditions around present and future Zuni generations.

In Philadelphia, the Fairmount Park Conservancy believes that parks have the potential to serve as the city’s great connector and equalizer, and as catalysts for positive change. As a champion for the city’s public parks and recreation system, the organization’s mission and work has evolved beyond fundraising to becoming a collaborative leader and partner, focusing more strategically on planning, project management, program development, and community engagement. FPC used support from ArtPlace to utilize the arts to strengthen the organization’s mission and values. By forging new partnerships with artists and cultural producers, they worked with residents of the Strawberry Mansion area to illustrate their neighborhood history and opened up a previously unfamiliar historic house as a welcoming center for community performances and exhibits. The Conservancy became better equipped to tap into critical community voices to ensure that current and future planning and decision-making processes for new park investments are truly collaborative.

These stories from Zuni and Philadelphia are featured in the December 2018 issue of Parks and Recreation, the National Recreation and Park Association magazine.

Green Infrastructure Investment Without Displacement: Upcoming Webinar

Green infrastructure projects have the potential to bring needed benefits to low-income communities – greener and healthier environments, better infrastructure to withstand extreme climate events, local jobs in the growing sustainability sector, and more. But too often, low-income people and people of color living in these places face increased displacement pressure once these investments come to their communities. Green gentrification can seem like an inevitable outcome of investing in urban forests, parks, bioswales, and clean rivers in places that have faced decades of disinvestment and racist policies and practices. But it doesn’t have to be, if policymakers and green infrastructure practitioners proactively take steps to prevent displacement.

Join us tomorrow for a webinar by the Urban Waters Learning Network on addressing gentrification and displacement in green infrastructure projects. PolicyLink Senior Associate Chris Schildt will present on the drivers of displacement and what advocates for green infrastructure can do to promote investment without displacement.

Understanding Gentrification and Displacement: The Path to Equitable Development
Wednesday, May 15
9:00am – 10:30am PT / 12noon – 1:30pm ET

The first in a series hosted by the Urban Waters Learning Network, this webinar aims to frame the topics of gentrification and displacement as well as provide an example of the types of multi-sector partnerships that urban waters practitioners can create to ease displacement pressures. Presenters Paulina Lopez and Robin Schwartz from the Duwamish River Cleanup Coalition/TAG (Seattle, WA) will kick things off by sharing why this is an issue of concern that they are paying increasing attention to as a river-focused organization. Chris Schildt from PolicyLink will then address the following questions:

  • What are the drivers behind displacement?
  • What do gentrification and displacement look like? How are they different? How are they related?
  • Are gentrification and displacement of people always the outcome of significant development in disinvested neighborhoods?
  • What are some policies and/or practices that can be enabled to ease displacement pressures?

Exploring these topics further, Tony Defalco from Verde will share information about a multi-sector partnership called Living Cully. In the Cully neighborhood of Portland, Living Cully partners strive to balance environmental investments, equitable development and anti-displacement goals.

This webinar is part of a series hosted by the Urban Waters Learning Network (UWLN), a partnership between Groundwork USA & River Network funded by the US EPA Office of Water. This year, UWLN is digging deeper into a topic that has long been a concern of its members: the gentrification and displacement of people taking place in our urban communities, oftentimes following efforts to revitalize and reinvest in the places we call home. UWLN will be addressing this topic in the coming months through this webinar series, blog posts, impact stories, and other resources.

Presenters:

Learn more and register today!

National Infrastructure Week – Five Recommendations to Create Equitable Infrastructure Investments

At PolicyLink, we know that smart, targeted, equitable investments in infrastructure can have a transformative impact on low-income communities and communities of color. That’s why we are excited to join infrastructure advocates throughout the nation, for National Infrastructure Week—a time to collectively garner more public awareness and advocacy to support increased investments in infrastructure.

This week we will be posting a new blog each weekday exploring infrastructure equity. We encourage you to share our blog posts with your network and follow the conversation on Twitter using the hashtag #Build4Equity and  #BuildForTomorrow -- the official infrastruture week hashtag.

Five Recommendations to Create Equitable Infrastructure Investments

Infrastructure can provide transformative benefits to communities, but the story of infrastructure in the United States has often been devastating for Indigenous people, people of color, and low-income communities. From the transcontinental railroads that destroyed native lives and accelerated European occupation, to the demolition of entire communities in the mid-20th century spurred by urban renewal and freeway expansion, to the ongoing pattern of locating pollution generating infrastructure and industry in neighborhoods that are home to low-income people and people of color, to the persistent lack of investment that has left millions of people in urban and rural communities without safe drinking water, sidewalks, parks, or other critical infrastructurefor too many people, infrastructure has been an oppressive force. A way to consolidate wealth and power for some while reinforcing racial and economic exclusion.

Today, we have an opportunity to change this. Our infrastructure is in serious need of attention. Growing populations, resource-intensive development patterns, new technology requirements of a rapidly changing economy, and several decades of underinvestment have combined to create a huge backlog of infrastructure projects all over the country—in urban, suburban, and rural areas. According to the American Society of Civil Engineers, we have to spend an additional $500 billion a year between now and 2040 in order to close our infrastructure gap. This backlog combined with the clear evidence that our existing infrastructure is not serving the communities who will soon constitute the majority, and the growing impacts of climate change, creates an opportunity for us to step out of our past and radically reimagine how we plan for, build, and maintain our infrastructure systems.

Here are five recommendations that can set us in the right direction:

  • Serve underinvested communities without pushing out existing residents. Rectifying decades of disinvestment in communities of color and low-income neighborhoods is critical, but making these investments without protecting residents from displacement will only exacerbate harm. The benefits of infrastructure investments should be targeted to those with the greatest need and should be combined with strategies to ensure that residents can stay in their communities.

  • Improve the environmental health and quality of life for residents of disinvested places. Climate change demands transformation in every aspect of our lives. As we tackle the next generation of infrastructure that will allow us to both slowdown climate change and prepare for its impacts, we have an opportunity to substantially improve the health and quality of life for residents of disinvested places. From electrification of our goods movement infrastructure, to redesigning our neighborhoods for multi-modal mobility, our transition to clean energy can provide a host of co-benefits to communities.

  • Be equitably owned, financed, and funded. How infrastructure projects are owned, financed, and funded, affects whether they advance or impede equity. Ownership and financing should be structured to put greater power in low-income communities and communities of color and should ensure that project benefits actually make it to them.

  • Create good jobs and business opportunities for local residents. While infrastructure investments can facilitate a host of physical improvements in a community, they can also provide workforce development opportunities, jobs, and new business opportunities. Making sure that these economic benefits are accessible to a broad cross section of local residents, including individuals with barriers to employment, will ensure that our infrastructure investments contribute to a future of shared prosperity.

  • Include residents in decision-making at every step. Achieving equity requires shared decision-making that is rooted in transparency and a commitment to changing inequitable policies and practices. Bringing communities into all stages of infrastructure planning and implementation allows for community knowledge and priorities to shape decisions and ultimately leads to better projects and outcomes.

Over the next four days we will explore these recommendations further and will join our partners from around the country to reimagine infrastructure so that we can #Build4Equity and #BuildForTomorrow.

How companies can advance racial equity and create business growth

As businesses across the nation vie to increase revenue and market share, they are seeking not only to retain customers but also to continually expand into new markets. Much has been written about the demographic change engulfing the American market: by 2040, a majority of people in the U.S. will be of color; indeed, a majority of young people in the country are already of color. 

However, a majority of people of color in the United States suffer worse socio-economic outcomes in most aspects of their lives—health, education, career, access to financial services, or experiences with the criminal justice system—than their White counterparts. If status quo remains, and a majority of corporate stakeholders such as customers, employees, and suppliers continue to experience racial inequities, then businesses will suffer from a less productive workforce, missed market segments and fewer suppliers from which to choose.

With these realities in mind, in 2017, PolicyLink and FSG wrote a report called The Competitive Advantage of Racial Equity.  The research in the report highlights examples of companies that have gained competitive advantage by advancing racial equity. We found that by ignoring the nation’s changing demographics, companies may find their growth curtailed and their global competitiveness undermined. Our research led us to explore specific steps business leaders can take to future-proof their businesses by addressing these inequities. With support from the Robert Wood Johnson Foundation, FSG and PolicyLink examined two industries where racial inequities are most severe—health care and financial services—to explore how companies in these sectors are advancing racial equity in ways that create business value.

Although these industries are vastly different, our research found 5 action-steps and 3 internal catalysts that are applicable to any industry and that must be adopted by business leaders who want to remain competitive. Here, we share examples from our research on the healthcare and financial services sectors in addition to highlighting opportunities for companies in other sectors. As the business world begins to adopt a racial equity point of view we are inspired by bold innovations that are emerging across sectors and markets.

Companies must offer products or services that effectively meet the distinctive needs of markets of color. To enable that, companies need to:  

  1. Authentically understand the needs of markets of color. Markets of color may not always have the same needs as majority-White markets. Yet, the data on needs or consumer behavior for people of color are not always readily available. Companies can conduct in-house research on these markets or seek help from unconventional sources outside the for-profit world. For example, Prudential Financial, a Fortune 500 company that provides financial products and services including retirement-related investments, commissioned research with UnidosUS, a non-profit that deeply understands and serves the Hispanic communities, and captured behavioral insights on the community’s usage of retirement services. This information served as critical input to Prudential’s business units that aim to expand its retirement service offerings.
     
  2. Get to the root cause. America’s history of slavery and ongoing structural racism has led to lower incomes, lower levels of wealth, and poorer health outcomes among people of color compared to their White counterparts. Recognizing and understanding this fact is essential to ensure that companies don’t mistakenly attribute inequities to individual behavior. It is also essential to spark business innovation and avoid unintended negative consequences. Let us take for example the impact of structural racism on access to transportation.  is significant evidence that America’s transportation system has historically bypassed communities of color. In our research, we found that Kaiser Permanente, an integrated health care provider, teamed up with a car-sharing service to bring members to their appointments when they could not afford the cost of transportation to their diabetes management appointments.

The same phenomenon of differential access to transportation could also affect companies in other industries. For example, in 2016, an analysis by Bloomberg found that in some of the largest cities where Amazon’s same day delivery service is available, it bypasses ZIP codes that are predominantly Black. Amazon uses many factors to determine which ZIP codes are ripe for its same day service, including the distance to the nearest fulfillment center, local demand in an area, as well as the ability of various carrier partners to deliver up to 9:00 pm every single day. The underlying algorithm, however, perhaps did not consider how communities of color historically lack equal access to transportation, and inadvertently, Amazon denied those ZIP codes same-day service. Since the publication of the Bloomberg report, Amazon made a decision to expand the coverage. Regardless, the unintended negative consequence of being race-blind is that it limits access for these communities, and potential profits for Amazon’s business, since these neighborhoods often lack access to groceries and other retail stores, which could be a potential source of revenue for the company.

  1. (Re)design products and services to meet discrete needs. People of color suffer from the effects of structural racism, starting with their level of wealth or access to healthy foods. Providing differentiated products and services to solve for these discrete needs can help to address these inequities and enable companies to enter new markets. ShopRite operator Brown’s Super Stores, found a profitable market expansion opportunity by establishing grocery stores to reach lower-income people of color in Philadelphia-area food deserts. The company offered customized food items and expanded its offerings to include complementary services that were lacking, such as health clinics. The company’s 7 stores generate strong profits on $250 million in revenues and serve 250,000 people.

Companies should work to reverse the effects of structural racism by strengthening the external business context – thus enabling their future growth. To do that, companies must undertake the following steps:

  1. Address public policy failures: While some federal policies improve conditions for people of color, others affect people of color negatively and constrain business growth. Prudential’s research with UnidosUS, described above, found that state regulations discourage small businesses from offering retirement savings plans to their employees, limiting those employees from participating in Prudential’s pension investment services. This disproportionately affects communities of color because a majority of employees of color work for small businesses. Prudential used its lobbying arm to work with coalitions that expanded retirement savings to employees of small businesses, thus opening up its access to an expanded pool of assets for management.
     
  2. (Re)build trust and shift norms: Due to historical and modern-day discrimination against Black and Latinx communities, many communities of color are less trusting of businesses – this is particularly true of banks and health care institutions. For banks, this can be costly, as it may limit the size of their total addressable market and for health care institutions, it may mean patients of color are less likely to seek treatment or participate it important R&D, further exacerbating inequities. Companies need to understand, acknowledge, and rebuild relationships and trust with communities of color in order to serve these communities. Racialized norms in society can also cause unintended consequences; shifting those norms requires intentionality. In 2016, the hashtag #AirBnBWhileBlack became popular when a study found that Black guests face higher rates of rejection than White guests.  Since then, a team representing executives from every Airbnb department conducted a comprehensive examination of how Airbnb has fought discrimination in the past, where these efforts fell short, and how they can be improved in the future. Beginning November 1, 2016, AirBnB made a decision that everyone who uses Airbnb around the world will be asked to affirmatively agree to uphold a commitment to treat fellow members equally regardless of race, gender identity, and national origin before they book a listing or share their space on the Airbnb platform – a small, but important step in shifting norms around racist behavior. 

Companies must also ensure that internal organizational conditions support this this work. Essential factors include:

  1. Strong diversity and inclusion practices: Most companies are spending increasing resources on diversity and inclusion today. CEOs have come together to publicly state their commitment to this work. Starbucks recently enlisted the advice and counsel of social scientists, researchers and other experts in designing the training curriculum for its employees. Yet, we see time and again, advertisements that are racist or culturally inappropriate or products and services that are discriminatory or exclusionary towards a gender or race. Perhaps if all core business units such as product development, marketing and sales teams have diverse employees who understand equity and cultural humility, and employees feel comfortable raising concerns, mistakes could be avoided. Having a diverse staff is itself an essential goal: Our research shows that having a diverse workforce that mirrors the customer base is critical to unlock the business opportunities associated with advancing racial equity.
     
  2. Leadership support, structure, and accountability to embed racial equity in the business: In most companies, diversity and inclusion efforts are entirely separate from the business units responsible for market expansion or ensuring the quality of service. However, some companies are bringing skilled expertise in diversity, equity, and inclusion into their operations. When AirBnB found that there were too many instances of people being discriminated against on the Airbnb platform because of race, the company decided to assemble a permanent, full-time product team of engineers, data scientists, researchers, and designers whose sole purpose is to advance belonging and inclusion and to root out bias.
     
  3. Establishing mutually beneficial partnerships with organizations led by people of color: While we hope companies will find new opportunities to better understand and authentically serve communities of color in ways that reduce inequities, we know companies can’t do this alone. Leading companies understand the need to partner with experts that work with communities of color. It is important to ensure that these are not token partnerships, but authentic and mutually beneficial for both the business and the local partner. Cigna, a commercial health insurance company collaborated with a local health care system in Memphis, Tennessee, to promote breast cancer screening among its Black customers living in neighborhoods with limited access to screening facilities. Efforts like these contributed to elimination of the breast cancer screening rate gap for Black patients, originally identified in 2012 and 2013 data. This partnership helped reduce unnecessary costs for Cigna and contributed to the goals of the local health care system.

Find all related material for The Corporate Racial Equity Advantage

Contact Us to join companies that are working with FSG and PolicyLink to find new business opportunities by advancing racial equity.

People & Places 2019: Exploring Local Solutions to Advance Community Prosperity & Racial Equity

By Alexis Stephens

PolicyLink is proud to be a co-host of this year's People & Places, happening April 15-17 in Arlington, Virginia. During the convening, more than 100 speakers will be sharing successful strategies that promote equitable development, bolster small businesses, encourage asset growth, remediate blight, make places healthier, weave the arts into community development, and more. As an event co-host, we are highlighting how community development organizations are integrating arts and culture to help them better achieve their goals and how cities are embracing equity as a core operating principle. If you have yet to register or make plans to go to the conference, advance registration ends April 9. If you are already planning on attending, here are the sessions you hope to join us for:

Claiming the Torch: Community Organizations Advancing Racial Equity
Monday April 15, 8:30am-11:30am

"Claiming the Torch" was one of the themes of Equity Summit 2018; to us it means advocates working together to make equity priorities the driving force for our cultural institutions, governments, and communities. Engage in an interactive workshop facilitated by PolicyLink to learn from leaders of community-based organizations who found ways to disrupt mainstream organizational and community development processes to advance racial equity. This workshop will feature new research from PolicyLink on innovative ways to achieve more equitable outcomes such as non-traditional partnerships, organizational shifts, and arts and cultural strategies. Join PolicyLink Senior Fellow Jeremy Liu; Program Associate Lorrie Chang; Chelsea Alger, formerly of Southwest Minnesota Housing Partnership; Mallory Nezam, Justice + Joy; Carolyn Johnson, East Bay Asian Local Development Corporation; Mallory Nezam, Justice + Joy; Adela Park, Fairmount Park Conservancy; and Michaela Pommells, The Village of Arts and Humanities.

What Does the Future of Banking Hold for Communities of Color?
Monday April 15, 4:15pm-5:45pm

Lessons from the Great Recession and digital innovations have changed the financial services landscape dramatically over the past decade, leading to an experience that is safer and more seamless for consumers. Unfortunately, accessing the right financial tools is still not easy or affordable for low- and moderate-income (LMI) communities, especially those of color. What does the future of banking hold for LMI communities? How can we boost their economic potential? And what strategies can we employ today to address their financial challenges and opportunities? Join PolicyLink Director Christopher M. Brown in conversation with John Chin, Philadelphia Chinatown Development Corporation; Christina Corea, Citi Community Development; Emanuel Nieves, Prosperity Now; and Marisabel Torres, UnidosUS.

The Promise and Peril of Opportunity Zones
Tuesday April 16, 10:30am-12:00pm

What can equity groups do to shore up the positive potential of Opportunity Zones to benefit long- term residents and businesses while guarding against the biggest threats of gentrification and displacement? In this session, a panel of national and local experts will discuss new research on the use of financial services within LMI communities and what the public sector, financial institutions and on-the-ground groups can do to ensure that financial services are better serving these communities. Join PolicyLink Director Christopher M. Brown in conversation with Robert Bachmann, Enterprise Community Partners, Inc.; and Christopher Coes, Smart Growth America.

Reimagining Community Engagement and Organizing for Impact
Wednesday April 17, 9:00am-10:30am

Innovative community engagement and organizing techniques draw on creative expression to help communities envision what they want for their future and advocate for that vision. Incorporating artistic practices into community organizing is complex, requiring collaboration with artists. This session is designed for community developers who want to use artistic practices to deepen their community engagement and organizing process. Participants will learn how to conceive, structure, and implement relationships with artists to support community engagement and organizing goals. Join PolicyLink Senior Fellow for Arts, Culture and Equitable Development Jeremy Liu for a participatory learning session and conversation with Kier Johnston, Amber Art & Design; Scott Oshima, Japanese American Cultural & Community Center; and Ashley Hanson, PlaceBase Productions.

Strengthening Social and Cultural Fabric as an Innovative Practice for Community Development
Wednesday April 17, 11:00am-12:30pm

The process of change within American cities and towns has not always been supportive or protective of vulnerable communities. The approaches described in this session position social and cultural fabric as the foundation for community development, deepening the root of empowerment while fulfilling critical needs. The session will explore cross-sector partnerships that have developed innovative practices for celebrating and preserving cultural identity as an effective way to advance self-determination and community development. Join PolicyLink Program Associate Lorrie Chang in conversation with Joseph Claunch, Zuni Youth Enrichment Project; Karoleen Feng, Mission Economic Development Agency, and Chelsea Alger, formerly of Southwest Minnesota Housing Partnership.

Community Powered Strategies to Fight Displacement: Lessons from the All-In Cities Anti-Displacement Policy Network
Wednesday April 17, 11:00am-12:30pm

In recent years, many cities are experiencing a surge in investments and economic activity. However, too many low-income people, especially people of color, who lived in cities through their long decline face displacement as rents rise and wages stagnate. Such displacement pressures destabilize families, neighborhoods, and entire cities. This session will highlight policies and strategies that local leaders and equity advocates from the All-In Cities Anti-Displacement Policy Network are using to fight displacement and promote equitable development in their communities. Join PolicyLink Associate Director Tracey Ross in conversation with Harper Bishop, PUSH Buffalo; Pamela Phan, Community Alliance of Tenants; Mercedeh Mortazavi, JPMorgan Chase & Co. Foundation; and Nefertitti Jackmon, District Six Square: Austin's Black Cultural District.

“Saving the Cultural Legacy of the Mission”: Preventing Cultural Displacement in San Francisco’s Mission District

By Francis Yu and Jeremy Liu


The Para la Mission mural located on 19th Street and Mission Street, shortly after artist Mel Waters repaired damages from vandalism. (Francis Yu 2018)

A jarring splash of white paint defaced an iconic community mural after it was vandalized by an unknown suspect late in mid-July 2018. The mural, named Para la Mission, displays guitarist Carlos Santana, a native of the Mission District, centered within a backdrop of Latinx iconography. The Mission District of San Francisco — a historically Latinx neighborhood where, for decades, murals have served as a representation of a rich cultural legacy — has contended with the pressures of gentrification for almost two decades now. This vandalism is just one reflection of a dynamic, but sometimes contested, relationship between arts and cultural identity in a changing neighborhood.

Through arts and culture, communities can explore shared understandings of identity, values, beliefs and heritage. As cities all over the nation grapple with rapid change and development pressures, arts and culture can also provide an equitable approach to guiding growth. In other words, a cultural lens helps to answer the question, “How can cultural equity contribute to planning and development in a just, fair, and inclusive way?”’

Increasingly, community development organizations (in sectors such as affordable housing, economic and workforce development, health, etc) are collaborating with arts and cultural institutions and individual artists to more comprehensively address community issues, like displacement and health inequities. The field of creative placemaking — and the reframing of the field towards the values of placekeeping — amplifies how arts and culture help to preserving community identity and belonging as physical spaces are transformed. In San Francisco, Mission Economic Development Agency (MEDA), a long-standing economic development organization focusing on the needs of the Mission’s residents, and Galería de la Raza, a major cultural and arts anchor in the Mission, have been working as strategic partners to comprehensively address issues of cultural and physical displacement. Through a grant from The Kresge Foundation and with assistance from PolicyLink, they have identified a shared understanding that belonging is not just about physically living in a neighborhood, but is also about the cultural identity of a place. They have been working together to understand how arts and culture contribute to the work of equitable housing and economic development, have identified anti-displacement strategies around this understanding, and are in the process of shaping broader policy goals for their partnership.

Often considered ground zero for gentrification in San Francisco, rents in the Mission continue to rise and restaurants and services catering to more affluent populations have taken over local ‘mom and pops’ establishments servicing the neighborhood’s Latinx communities. These communities include Mexicans, Guatemalans, Nicaraguans, El Salvadorians, and more — all foundational to the Mission’s cultural identity. Murals, such as the recently-defaced Para la Mission, adorn many of their walls, sometimes filling entire alleys with pieces from local arts organizations and artists. Yet, many of these community murals are disappearing, and in one case, painted over with a different mural reflecting the tastes of new ownership.

Near the end of 2016, MEDA started exploring strategies on how to protect the Mission’s culture and culture bearers, with initial conversations centering on creative placemaking. Ani Rivera, director of Galería de la Raza, offered a critical voice to that conversation and pointed to the framing of “placekeeping” as “respecting the legacy of the community.”

“We have the culture and we have the artists. How do we preserve that?” Rivera recalls asking in her initial discussions with MEDA. MEDA has preserved or created 1,173 affordable units through their Community Real Estate program, with a laudable goal of creating 2,000 units by 2020. These units have been vital to ensuring the sustained presence of long-time Mission residents and families in the neighborhood. But the relationship with Galería de la Raza has opened them up to other opportunities. The two partners decided to relocate Galería de la Raza into a new space in one of MEDA’s new affordable housing developments. Together, they have crafted a real estate strategy that takes advantage of the City of San Francisco’s Small Sites Program to prevent the displacement of the local artistic community. The program offers loans for nonprofits seeking to acquire four- to 25-unit buildings in order to keep them permanently affordable. By intentionally seeking out spaces where local artists reside, this secures that they will continue to have an influence on the culture and cultural expression of the neighborhood.

“Saving the buildings was more than just saving the units or creating below market rate opportunities, it was saving the cultural legacy of the Mission,” says Rivera.


Ani Rivera and the team at Galería de la Raza prepare for the opening of the Comida Es Medicina show at Studio 24 located on 24th Street and Bryant Street. (Francis Yu 2018)

“PolicyLink served as a provocateur — a point of inspiration to challenge the work that was going on, to look beyond arts as a space issue,” says Feliciano Vera of MEDA. Both organizations also benefited from being connected to other cohort members from the Arts, Culture, and Equitable Development initiative. Throughout the grant period, which ends this month, they connected with other cohort members experiencing similar issues within their communities, such as gentrification, cultural erasure, or a drastically changing economic landscape. Events like cohort convenings and the 2018 PolicyLink Equity Summit helped the cohort form a support network of organizations addressing various community development challenges through the lens of arts and culture.

The full integration of an arts and culture lens to these strategies, or a “Culture-in-All-Policies” approach, akin to the “Health-in-All-Policies” movement, can provide a comprehensive approach recognizing the Mission’s cultural legacy in areas such as housing, education, immigration, and others. “When we think of the Mission and community development [we need to] understand the critical role that arts and culture play in facilitating and sustaining community for seven generations forward and seven generations back,” said Rivera referring to the importance of a holistic approach to community development. Work to bring “Culture-in-All-Policies” into the San Francisco Latino Parity and Equity Coalition's policy agenda is ongoing and permeating the collaboration between the two organizations in other ways as well.

Earlier this year, working with PolicyLink, Galería de la Raza and MEDA hosted an informal meeting with a coalition of Mission activists to explore the way arts and culture approaches or considerations could support their fight against planned bus-only lanes on a major thoroughfare in the neighborhood. Equity issues raised by the activists included how private shuttles, i.e. “Google buses”, would be allowed to use the lanes, prioritizing the transport of newer, wealthier residents through the Mission over benefiting Mission residents themselves.

In the meeting, participants were led through a visioning exercise where they were asked to recall or envision the most positive way transit was a part of the life of the neighborhood. Later, as discussions of strategy where being debated, a MEDA policy staffer realized that they, as a community, had overlooked the cultural arguments for reversing the bus-only lane decision. She shared how meaningful bus stops had been to her to meet and connect with neighbors, and that the elimination of bus stops in the Mission to streamline service on the bus-only lanes would disrupt a vital cultural function. The coalition realized once more that one of their most important assets — their cultural identity — could be used in advocacy and organizing. The campaign to change the bus-only lanes continues, but the collaborative work of Galería de la Raza and MEDA to integrate arts and culture into equitable development continues.

Kentucky Communities Unlock their Cultural Wealth to Lead the Way Forward

By Abbie Langston and Lorrie Chang


Photo Credit: Malcolm Wilson, Humans of Central Appalachia

Letcher County, Kentucky is at the very heart of Appalachia, a region as rich in history and culture as in natural resources. Over the last 10 years, the county has lost more than 90 percent of coal jobs that had sustained its economy. About 98 percent of residents are White and 80 percent voted for Donald Trump in 2016.

At first glance, this rural area might seem to have little in common with diverse urban centers like Detroit and Pittsburgh. But the challenge of advancing a just economic transition in coal country is not dissimilar  with the challenge of building an equitable economy in metropolitan regions once dominated by steel, automotive, or other manufacturing sectors.

Like these cities and other “company towns,” Eastern Kentucky citizens once drew their lifeblood from a single industry, and now face the challenge of charting a new economy. One resident likened coal’s hold to addiction. The coal companies proclaimed, “you mine the coal and we’ll take care of you,” she explained. When coal collapsed, this dependency left communities in fear and desperation. So it’s no surprise that many residents have welcomed the prospect of a proposed federal prison as another economic anchor to fill the void.

But across the political spectrum, a consensus is building that Letcher County’s future cannot depend solely on one company or industry. A group of community-led organizations have formed the Letcher County Culture Hub, a network designed to foster and develop residents’s agency and assets, and build on the strength of its own rich cultural wealth. Today the growing list of partners include volunteer fire departments, businesses, community centers, and artist and cultural organizations collaborating with elected officials and other local, regional, and national organizations. Partners bring together resources and work in consensus to pursue common goals including reviving cultural events like the region’s bluegrass festival, founding new social enterprises including one that employs formerly incarcerated people, and expanding opportunity such as broadband Internet.

The Letcher County Culture Hub is also a part of the Arts, Culture, Equitable Development Initiative, generously supported by The Kresge Foundation, for PolicyLink to expand the impact of six community based organizations across the US in equitable development and policy change through arts and culture.

Centering Grassroots Power: Self-Determination through Arts and Culture

The Letcher County Culture Hub was born out of Appalshop, a 50-year-old multimedia arts, culture, and workforce development center that supports residents to tell their own stories, strengthen Appalachian culture, and work for more just communities.

With its arts-and-culture focused mission and deep roots in Letcher County, Appalshop took a unique approach to economic development: unlike traditional development that begin with a plan for a community to develop assets, they began with the community and the assets within it. Ben Fink, an Appalshop organizer who collaborated with community leaders to start the Culture Hub, explained, “This isn’t a project about saving Appalachia. This is a project about Appalachians saving ourselves.” From this perspective, culture isn’t just a way to add local flavor to economic development or market products; it is the very context and medium that make economic and social relationships possible. As Fink put it, “culture means more than music, dance, or art. It means paying attention to the language, interactions, and how meaning gets made.”

For the Culture Hub, starting with culture means starting with the methodology of story circles utilized by Appalshop’s longtime collaborator Junebug Productions, an African-American arts organization rooted in the civil rights movement. Story circles create a space where all voices are equal, identify and build on common bonds, and generate ideas from the intersections and contradictions between stories.

This has been a crucial process for the Culture Hub whose constituents span a wide spectrum of philosophical beliefs and political leanings. Fire chief, former mine owner, and conservative political activist Bill Meade reflected, “If you told me I would be here at Appalshop three years ago, I would have never believed you.” Appalshop has long been viewed by some with skepticism for its progressive political orientation in a place steeped in conservative traditions. But by building from the common ground of culture, the Culture Hub has bridged long-standing divides and forged new bonds of collaboration. Story circles, community plays, and other cultural-based approaches have allowed participants to not ignore their differences, but to work across them through shared values and aspirations. Meade, a founding member, is now one of the network’s central leaders. He has played an integral role in economic development, helping launch the county’s first large-scale solar project with partners; and the arts, playing a lead role in Appalshop’s recent play The Future of Letcher County.

Playing the Long Game: Rooting Culture in an Economic Model

For over a hundred years, Appalachia has been dominated by an economic model that suffocates rather than encourages creativity, new ideas, and self-determination. The Culture Hub’s vision for the next hundred years is very different: build a culture of entrepreneurial spirit, interdependence, and unbounded imagination among residents who believe the future is theirs to create. This is why their mission is not just job creation or economic development. Instead, it is guided by the broader principle, “We own what me make.” The goal isn’t to employ everyone; but to create the conditions for everyone to enact their cultural, civic, and economic agency; identify and build on their assets; and find self-directed ways to turn them into community wealth.

The Culture Hub is playing the long game to redefine who owns and designs the narratives, strategies, and policies that will define Appalachia’s economic transition. Policies or programs alone cannot achieve true equity a society in which all can reach their full potential without shifting the culture of how people relate and make meaning and value together.

By building trust and a common voice through the intentional, collective production of culture, participants recognize and act on opportunities and needs in ways that might not be possible in traditional planning processes. As Fink explained, “honestly I think there was some shame about, you know, feeling helpless…[These deeper opportunities and needs weren’t] going to come up but for the kind of really intentional work around relationship building and strengthening that we did.” Because the Culture Hub roots development in people and their stories, participants are able to “not only to tell a different story about themselves, but also to act on that story”. Residents can rewrite their story from helpless to empowered and shape the solutions that turn this story into reality.

The Culture Hub is expanding. What began in 2015 with four partners is now nearly 20. Furthermore, the Culture Hub joined community cultural organizations in the Black Belt of Alabama, Mississippi Delta, West Baltimore, and rural and urban Wisconsin to found an emerging coalition. This project, called Performing Our Future, brings grassroots partners alongside economists, researchers, and technology developers together to advance community-led, culture-driven development on a national and international scale. The Culture Hub and the coalition continue to look for collaborators and funding to support work in which all people, voices, and perspectives make their own future and own what they make.

Kentucky Communities Unlock their Cultural Wealth to Lead the Way Forward

By Abbie Langston and Lorrie Chang

Letcher County, Kentucky is at the very heart of Appalachia, a region as rich in history and culture as in natural resources. Over the last 10 years, the county has lost more than 90 percent of coal jobs that had sustained its economy. About 98 percent of residents are White and 80 percent voted for Donald Trump in 2016.

At first glance, this rural area might seem to have little in common with diverse urban centers like Detroit and Pittsburgh. But the challenge of advancing a just economic transition in coal country is not dissimilar  with the challenge of building an equitable economy in metropolitan regions once dominated by steel, automotive, or other manufacturing sectors.

Like these cities and other “company towns,” Eastern Kentucky citizens once drew their lifeblood from a single industry, and now face the challenge of charting a new economy. One resident likened coal’s hold to addiction. The coal companies proclaimed, “you mine the coal and we’ll take care of you,” she explained. When coal collapsed, this dependency left communities in fear and desperation. So it’s no surprise that many residents have welcomed the prospect of a proposed federal prison as another economic anchor to fill the void.

But across the political spectrum, a consensus is building that Letcher County’s future cannot depend solely on one company or industry. A group of community-led organizations have formed the Letcher County Culture Hub, a network designed to foster and develop residents’s agency and assets, and build on the strength of its own rich cultural wealth. Today the growing list of partners include volunteer fire departments, businesses, community centers, and artist and cultural organizations collaborating with elected officials and other local, regional, and national organizations. Partners bring together resources and work in consensus to pursue common goals including reviving cultural events like the region’s bluegrass festival, founding new social enterprises including one that employs formerly incarcerated people, and expanding opportunity such as broadband Internet.

The Letcher County Culture Hub is also a part of the Arts, Culture, Equitable Development Initiative, generously supported by The Kresge Foundation, for PolicyLink to expand the impact of six community based organizations across the US in equitable development and policy change through arts and culture.

Centering Grassroots Power: Self-Determination through Arts and Culture

The Letcher County Culture Hub was born out of Appalshop, a 50-year-old multimedia arts, culture, and workforce development center that supports residents to tell their own stories, strengthen Appalachian culture, and work for more just communities.

With its arts-and-culture focused mission and deep roots in Letcher County, Appalshop took a unique approach to economic development: unlike traditional development that begin with a plan for a community to develop assets, they began with the community and the assets within it. Ben Fink, an Appalshop organizer who collaborated with community leaders to start the Culture Hub, explained, “This isn’t a project about saving Appalachia. This is a project about Appalachians saving ourselves.” From this perspective, culture isn’t just a way to add local flavor to economic development or market products; it is the very context and medium that make economic and social relationships possible. As Fink put it, “culture means more than music, dance, or art. It means paying attention to the language, interactions, and how meaning gets made.”

For the Culture Hub, starting with culture means starting with the methodology of story circles utilized by Appalshop’s longtime collaborator Junebug Productions, an African-American arts organization rooted in the civil rights movement. Story circles create a space where all voices are equal, identify and build on common bonds, and generate ideas from the intersections and contradictions between stories.

This has been a crucial process for the Culture Hub whose constituents span a wide spectrum of philosophical beliefs and political leanings. ire chief, former mine owner, and conservative political activist Bill Meade reflected, “If you told me I would be here at Appalshop three years ago, I would have never believed you.” Appalshop has long been viewed by some with skepticism for its progressive political orientation in a place steeped in conservative traditions. But by building from the common ground of culture, the Culture Hub has bridged long-standing divides and forged new bonds of collaboration. Story circles, community plays, and other cultural-based approaches have allowed participants to not ignore their differences, but to work across them through shared values and aspirations. Meade, a founding member, is now one of the network’s central leaders. He has played an integral role in economic development, helping launch the county’s first large-scale solar project with partners; and the arts, playing a lead role in Appalshop’s recent play The Future of Letcher County.

Playing the Long Game: Rooting Culture in an Economic Model

For over a hundred years, Appalachia has been dominated by an economic model that suffocates rather than encourages creativity, new ideas, and self-determination. The Culture Hub’s vision for the next hundred years is very different: build a culture of entrepreneurial spirit, interdependence, and unbounded imagination among residents who believe the future is theirs to create. This is why their mission is not just job creation or economic development. Instead, it is guided by the broader principle, “We own what me make.” The goal isn’t to employ everyone; but to create the conditions for everyone to enact their cultural, civic, and economic agency; identify and build on their assets; and find self-directed ways to turn them into community wealth.

The Culture Hub is playing the long game to redefine who owns and designs the narratives, strategies, and policies that will define Appalachia’s economic transition. Policies or programs alone cannot achieve true equity a society in which all can reach their full potential without shifting the culture of how people relate and make meaning and value together.

By building trust and a common voice through the intentional, collective production of culture, participants recognize and act on opportunities and needs in ways that might not be possible in traditional planning processes. As Fink explained, “honestly I think there was some shame about, you know, feeling helpless…[These deeper opportunities and needs weren’t] going to come up but for the kind of really intentional work around relationship building and strengthening that we did.” Because the Culture Hub roots development in people and their stories, participants are able to “not only to tell a different story about themselves, but also to act on that story”. Residents can rewrite their story from helpless to empowered and shape the solutions that turn this story into reality.

The Culture Hub is expanding. What began in 2015 with four partners is now nearly 20. Furthermore, the Culture Hub joined community cultural organizations in the Black Belt of Alabama, Mississippi Delta, West Baltimore, and rural and urban Wisconsin to found an emerging coalition. This project, called Performing Our Future, brings grassroots partners alongside economists, researchers, and technology developers together to advance community-led, culture-driven development on a national and international scale. The Culture Hub and the coalition continue to look for collaborators and funding to support work in which all people, voices, and perspectives make their own future and own what they make.

Support the Green New Deal

This is how "Winning on Equity" happens!

Last Thursday, New York Congresswoman Alexandria Ocasio-Cortez and Massachusetts Senator Ed Markey demonstrated the meaning of radical imagination by putting forward a legislative framework to confront climate change and uplift the lives and well-being of Indigenous communities and communities on the front lines of climate threats across the nation. Their proposed Green New Deal (GND) builds on work many of you have led over the last decade: it confronts the threats of climate change by proposing a transition from fossil fuels while investing in the communities and the 100 million economically insecure people in America that have borne the worst of our carbon-based economy.

Let's show Congress that the Green New Deal has our support. Transformative solidarity is the prerequisite to realizing the promise of the Green New Deal vision.

Contact your congressional leaders and tell them to cosponsor the Green New Deal framework and move it forward into bold legislation.

Highlights of the Green New Deal include:

  • Universal Access to Clean Water and Transportation: The GND prioritizes investment in green infrastructure including drinking water, wastewater, and stormwater infrastructure that can ensure universal access to clean water for the 77 million people across the U.S. who lack access to safe and affordable drinking water. It would dismantle fossil fuel infrastructure to protect our natural water systems, while developing renewable energy sources. It would eliminate greenhouse gas emissions from transportation, and would repair and improve our transportation, energy, housing, and other infrastructure.
  • A Federal Job Guarantee in the Green Economy: Amid growing economic insecurity and persistent racial economic inequity, a federal job guarantee can be a cornerstone for an inclusive, thriving, and sustainable 21st century American economy. By ensuring that every person who wants to work has access to a quality job, a job guarantee would eliminate involuntary unemployment, decrease poverty, and raise the floor on low-wage work while building stronger, more climate-friendly communities. The GND explicitly addresses historic, social, economic, racial, and gender-based injustices and includes a federal job guarantee as well as additional policies that ensure economic security and build wealth and ownership at the community level.

Climate change and growing inequality are among the greatest threats to our nation. As the nation's population becomes majority people of color, the Green New Deal can enable us to become a just, fair, and sustainable society where all — including working-class communities and communities of color long locked out of opportunity — can participate, prosper, and reach their full potential.

Tell your congressional representatives to support the Green New Deal by cosponsoring the bill, moving forward committee hearings, and shaping bold legislation.

In solidarity,

Michael McAfee, PolicyLink

Eight Black Women Mayors Join First-of-Its-Kind Network from PolicyLink and ESSENCE

Featured at the ESSENCE-PolicyLink Women Mayors Roundtable on January 29 are Mayors: LaToya Cantrell, New Orleans, LA; Sharon Weston Broome, Baton Rouge, LA; Catherine Pugh, Baltimore, MD; London Breed, San Francisco, CA; and Karen Weaver, Flint, MI (Photo Credit: Arthur Walton)

 

The political power of Black women has been on full display, particularly in America’s cities where a growing number of Black women have taken over as chief policymaker.

PolicyLink and ESSENCE recentley announced the ESSENCE-PolicyLink Mayors Roundtable -- a network for Black women mayors to exchange ideas, share best practices, develop strategies to create equitable cities, and shine a spotlight on their work and communities. Participating mayors include: Catherine Pugh, Baltimore, MD; Sharon Weston Broome, Baton Rouge,LA; Vi Lyles, Charlotte, NC; Karen Weaver, Flint, MI; LaToya Cantrell, New Orleans, LA; London Breed, San Francisco, CA; Muriel Bowser, Washington, DC; and Lovely Warren, Rochester, NY.

The network kicked off last Friday in Washington D.C., following the U.S. Conference of Mayors Winter Meeting, and will close July 4-7, 2019 during the ESSENCE Fest in New Orleans. In the interim, the mayors will participate in monthly virtual roundtables on topics related to policy and leadership hosted by the PolicyLink All-In Cities Initiative. ESSENCE will also be publishing a series of articles and videos profiling the mayors and highlighting the work that they are championing.

Read more about the event and watch the short video clip on Essense to learn more.

National Equity Atlas Update: Year in Review

Dear Atlas Users,

Happy Holidays from the National Equity Atlas team! We are thankful for another fruitful year of collaborations with local coalitions and community leaders on data projects that empower collective action, undergird advocacy, and inform policies to advance racial equity and inclusive prosperity. Here are some highlights from the past year:

Employment Equity in Southern States

In partnership with collaboratives and organizations in each state, we released a series of five briefs that lay out policy roadmaps for Georgia, Alabama, Mississippi, North Carolina, and Louisiana. These briefs were all based on data analyses and modeling of a “full-employment economy,” defined as when everyone who wants a job can find one, as well as focus groups with workers seeking good jobs These reports are undergirding the employment equity work of our partners, Partnership for Southern Equity, Alabama Asset-Building Coalition, Mississippi Low-Income Child Care Initiative, Rural Forward NC, the NC Budget & Tax Center, and the Louisiana Power Coalition for Equity and Justice.

New Equity Profiles

Continuing our work to inform equitable growth strategies locally, we developed equity profiles for Sacramento, Albuquerque, Cincinnati, and Omaha. As always, each profile was produced in partnership with local leaders who are using the data in their collective action efforts. In Albuquerque, the profile data will serve as a guide for the city’s Office of Equity and Inclusion as they develop their action agenda. In Cincinnati, the profile is informing the All-In Cincinnati coalition which is focusing on increasing housing affordability and stability for Black women in the city.

Other Reports and Publications

In April, we released Solving the Housing Crisis Is Key to Inclusive Prosperity in the Bay Area, produced in partnership with The San Francisco Foundation. Analyzing Zillow data on median rents, we found that two minimum-wage workers earning $15/hour can find affordable rentals in just 5 percent of the Bay Area’s 1,500 census tracts. Last month, in partnership with the Mastercard Center for Inclusive Growth, we released 100 Million and Counting: A Portrait of Economic Insecurity in the United States, which sheds new light on the 106 million Americans — nearly a third of the nation — who are living at or below 200 percent of the federal poverty level. Register here for an upcoming webinar on the report and its findings taking place on Monday, January 14, 12:00 - 1:00 pm PT / 3:00 - 4:00 pm ET.

Data in Action/Atlas in the News

Our team has also shared several blog posts adding equity data to the national dialogue about inclusive economies; those posts and our monthly email updates are archived here. And throughout the year, Atlas data and reports have also been covered by various local and national media outlets and articles, radio interviews, and more are available here.

Thank you once more for your interest in our work!

The National Equity Atlas team at PolicyLink and the USC Program for Environmental and Regional Equity (PERE)

PolicyLink Awarded Hewlett 50 Arts Commission for “We, the 100 Million”

Art is a must-have for any thriving community. And that’s why we are proud to announce today that we have been selected as a recipient of a Hewlett 50 Arts Commission. Launched in 2017 to celebrate the foundation’s 50th anniversary, this is a five-year, $8 million initiative supporting the creation and premiere of 50 new works by world-class performing artists working in five disciplines. PolicyLink is among a group of 10 Bay Area-based non-profit organizations that will receive $150,000 each to create important and unique work that facilitates discussions around the most pressing local issues.

“We, the 100 Million,” will be a series of place-based, community-driven choreo-poems performed with music and multimedia storytelling exploring inequity in the United States. "We, the 100 Million" expands on the work of PolicyLink over the past two decades to advance racial and economic equity in the United States by combining data, policy, performance and poetry. The piece will be a 10-part spoken word performance that lifts up the lives of the 106 million Americans living near or in poverty. (See also: “100 Million and Counting: A Portrait of Economic Insecurity in the United States,” the newly published data profile that provides a breakdown of who is economically insecure in America.)

One source of inspiration for the development of the performance will be data from the National Equity Atlas (the PolicyLink partnership with the Program for Environmental and Regional Equity at the University of Southern California). Another important source will be direct engagement with people in communities across the country affected by economic insecurity. Lead artist Michael “Quess?” Moore and PolicyLink Senior Fellow and creative director of “We, the 100 Million” Jeremy Liu will work closely with our staff of researchers and public policy experts and local communities to communicate a richer and more nuanced understanding of the lived experience of 100 million Americans struggling to make ends meet.

To learn more about the Hewlett 50 Arts Commission and the nine other awardees, click here.

Winning on Equity

Americans were given a clear choice at the voting booth: continue to endorse a dystopian vision of this country — one rooted in bigotry, xenophobia, and sexism — or instead aspire to the better angels of our nature and take a step in a more optimistic direction.

Millions of Americans chose to embrace the principles of diversity, equity, and inclusion. As a result, we not only witnessed a historic level of turnout for a midterm election, but a record number of women and people of color were elected to Congress. Voters in congressional districts from the heartland to the coasts sent a message that said: "enough" with the hate and fearmongering.

  • Enough with the anti-immigrant rhetoric and race-baiting.
  • Enough with the voter suppression.
  • Enough with the misogyny.
  • Enough with the lies and hypocrisy.
  • Enough.

What we saw instead is millions of Americans supporting candidates who endorsed the cause of equity — just and fair inclusion for all — as the best way for everyone to participate, prosper, and reach our full potential. Around the country, voters came out in favor of progressive policies protecting health care, creating more affordable housing, and adopting measures to strengthen representation for all voters by establishing nonpartisan redistricting commissions.

Not every race turned out favorably for the cause of equity — and we suffered some tough setbacks that will require more hard work ahead.

We've also been challenged to turn away from the wishful thinking of the past that said "someone else will advance our cause."

It's on us.

It's on us to free our democracy from its history of oppression built on racism, misogyny, and greed.

It's on us to use our power to rewrite the rules that have concentrated wealth and power in the hands of a few, so that our elected officials become responsive to our concerns.

It's on us to ensure that people who were previously left out can participate fully in our economy and society.

With renewed hope, while recognizing so much work remains, let's redouble our efforts to ensure everyone can do well in this great country and reach their full potential. Whatever cause you embrace — removing barriers to work, increasing affordable housing, reforming the criminal justice system, protecting the vote — let's celebrate the fact that we are in this fight together, because our futures are intertwined.

It's on us.

Act Now to Defend Trans Rights!

An attack on any of us, is an attack on all of us!

The present Administration continues to demonstrate that the society it seeks for America is the exact antithesis of an equitable society. An equitable society is one in which ALL can participate, prosper, and reach their full potential. The New York Times reported this weekend that the Trump Administration intends "to establish a legal definition of sex" that would "exclude [transgender individuals] from civil rights protections under federal civil rights law." Such actions defy the very principles of equity and put the Administration's inhumanity once more on full display.

The proposal would impact the lives of two million people, causing disarray and revoking equal access to health care, housing, education, and fair treatment under the law. Like so many efforts promoted by this Administration, the proposal ignores the legal and medical precedents, strong science, and general decency and compassion that undergird these supports for transgender individuals.

We must all lift our voice to register our outrage at this blatant bigotry. Let this Administration know that we will not stand by quietly while it attacks any of us. The strength of the equity movement lies in our solidarity. An attack on any of us, is an attack on all of us!

WHAT YOU CAN DO:

  • Contact senior Administration officials. Let them know that you are opposed to any proposed rule that would strip transgender — or any — people of their civil rights and other protections.
     

Equity Is the Driving Force: How Advocacy Led to Oakland’s New Cultural Development Plan

By Francis Yu, PolicyLink Arts & Culture 2018 Intern

The Oakland Creative Neighborhoods Coalition (OCNC) – which brings together cultural organizations, neighborhoods, artists and residents of color – has accomplished many feats in the few years of its advocacy and community organizing in Oakland, a city that locals proudly refer to as “The Town.” From being an integral component in budget wins that led to the hiring of Roberto Bedoya, the city’s first cultural affairs manager in fall 2016, and increasing grants funds for local artists and organizations last summer, OCNC has proven to be a critical community voice and has won on several equitable arts and culture policies in a city that has been lacking in such policy work for more than a decade.

On September 17, the City of Oakland released Belonging in Oakland: A Cultural Development Plan, in addition to announcing a restructured and expanded arts grant program, approving 80 projects totaling over $1 million.  The plan, one of OCNC’s original policy goals it identified several years back, is a guiding framework that centers on a cultural equity lens in developing policy, apparent in its tagline: ”Equity is the driving force. Culture is the frame. Belonging is the goal.” Through this framework, both community groups and city officials can design policies and interventions rooted in equity – just and fair inclusion for all. Anyka Barber, co-founder of the Oakland Creative Neighborhoods Coalition, adds that, “cultural equity is going to be about making sure that equitable implementation happens.”

Below is a diagram that shows the process of how Oakland’s civic leaders, advocates, and residents informed the development of the plan.

A unique and defining feature of Oakland’s cultural plan is its purposely broad nature: by looking at how cultural equity applies to broader policy areas, strategic development of specific policies and programs would center and consider its effects on the culture and identity of Oakland’s residents. “The goal of this plan was to bust the framing of culture within policies wide open, to not see it in a narrow way,” says Vanessa Whang, who authored the plan under Bedoya. She emphasized the importance of looking at “culture as ways of being,” which has broader implications on the cultural aspects of other city agencies and departments.

This was an important organizing principle for OCNC in that this frame values culture as critical to one’s identity and broadens their advocacy efforts to the community at-large, who feel the city’s culture is under threat as Oakland experiences rapid change. “The displacement of culture and knowledge – cultural entities, churches, spaces – are part of a systemic erasure of community,” states Barber. The threat of this change is critical to the formation and the work around arts and culture that OCNC has undertaken.

As OCNC moves to its next chapter, a cultural development plan that centers on cultural equity provides a shared language communicating the importance of culture as OCNC strengthens its relationships with other advocacy organizations such as ReFund Oakland, a multisector coalition that organized around the City of Oakland’s budget and was integral to OCNC’s policy wins. OCNC is also currently advocating for the re-establishment City of Oakland Arts & Culture Commission, which has been inactive since 2014.

Funding from The Kresge Foundation and support from PolicyLink has supported the work of the Oakland Creative Neighborhoods Coalition. PolicyLink has provided capacity and technical assistance in helping prepare OCNC leadership to develop, frame, and organize their policy agenda;  prepare for meetings with elected officials; and build and support their communications strategies. Additionally, Leon Sykes, who helps in the operations of OCNC, emphasized the role of OCNC’s presentation to the 2018 PolicyLink Equity Summit. “It was important in helping us realize just how much work we’ve accomplished.”

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