Challenges

Virtually every housing trust fund campaign faces some opposition. To prepare for those who will oppose the fund, rely on the strengths of a well-researched proposal and well-built community alliances. A positive campaign will keep the focus on the benefits of a balanced housing supply to the community.

Some of the most common arguments used to oppose housing trust funds include:

Opposition to the Revenue Source. The most common source of opposition is related to the proposed revenue source. For instance, if a hotel/motel tax is proposed as the source, the tourism industry will most likely be in opposition. Rarely is this form of opposition turned around. The most effective strategy is to promote your proposal as one that solves a problem that affects the entire community.

Opposition to Tax Increases. Another common source of opposition are elected officials for whom affordable housing is not a priority and/or who are unconditionally opposed to increasing any tax or fee. As with any political vote, there are those who will support your proposal and others who will not regardless of your campaign. Focus on those who can be persuaded.

Opposition to Providing Needed Housing. Other forms of opposition may focus on details of your proposal. There may be those who want to increase the eligibility requirements to middle income households or others who want to focus on homeownership. Be clear on what compromises you are willing to accept and those you will not.