PolicyLink is a national research and action institute advancing economic and social equity by Lifting Up What Works ®
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< TOOLKIT HOME

Media Advocacy: Spreading the Word and Building Public Will

  • HOME
  • GETTING STARTED
  • GETTING PEOPLE TOGETHER
    • Organizing and Coalition Building: Increasing Your Strength
      • Points to Consider
      • Making Plans and Taking Action
    • Getting the Facts: Taking Action with Information
      • Points to Consider
      • Deciding What You Need
      • Getting What You Need
      • Using the Information
    • Media Advocacy: Spreading the Word and Building Public Will
      • Points to Consider
      • Planning a Strategy
      • Securing Coverage
  • Internet Advocacy: Rallying Support
    • Points to Consider
    • Using Email
    • Using Your Website
  • GETTING WHAT YOU WANT
    • Lobbying and Legislation: Enacting Better Laws
      • Points to Consider
      • Laying the Foundation
      • Lobbying Legislators
    • Ballot Initiatives: Voting in New Laws
      • Points to Consider
      • Putting It Together
      • Next Steps
  • Administrative Petitioning: Making Stronger Rules
    • Points to Consider
    • Launching the Petition
    • Maintaining Focus and Getting a Response
  • Litigation: Leveraging and Maintaining Power in the Process
    • Points to Consider
    • Charting Your Course
  • SEIZING THE MOMENT
  • THINKING OUTSIDE THE BOX
  • BIBLIOGRAPHY
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