There are many available strategies and policy opportunities to address these challenges.
Reduce the risk for corner stores willing to try stocking produce.
Mobile vending carts carrying fresh fruits and vegetables are another way for communities to increase access to healthy foods in underserved areas and provide economic opportunities for low-income entrepreneurs. Efforts to expand healthy food vending must find ways to attract the interest of current or new vendors, and address food safety issues that accompany healthy food. In New York, researchers estimate that the introduction of new city permits for approximately 1,000 Green Carts in underserved neighborhoods will increase consumption of fresh fruits and vegetables for at least 75,000 New Yorkers. In Kansas City, Missouri, the park and recreation department offers preferred locations and discounts on permits to mobile vendors with the healthiest offerings. In Oakland, California, around 30 Mexican American street vendors, or fruteros, were selling fresh fruits and vegetables and hot tamales, but their carts were subject to police citation and even seizure because of sanitation concerns. To address the issue, the vendors organized, formed a partnership with the local public health department and other stakeholders, and created a mutual aid corporation. In addition, they developed a jointly operated and city-approved commercial kitchen, purchased approved push carts, and petitioned the City of Oakland to create an ordinance allowing street vending of healthy food.
Pick the right retailers.
Attract customers and identify ways to capitalize on customer spending power.
Connect stores with government resources.
Include mobile vending.