Youth Take the Lead in Foodie Business Programs
At Whole Foods Markets and farmers’ markets in the Detroit metropolitan area, you can purchase a box of Mitten Bites, the yummy no-bake granola treats dreamed up by Hassan Amaleki and a group of his former high school classmates. These all-natural snacks come in two delectable flavors — dark chocolate peanut butter and cranberry date — and are healthy and sustainable to boot.
“We had the task of figuring out a snack that everyone would want, whether you are a mom at home that has kids and need something healthy, or a biker that needs an energy snack to go,” said Amaleki, now 19, who first started attending Detroit Food Academy’s afterschool programs when he was a freshman at Cody High School.
Launched in 2011 as a one-semester program at Cody High, the organization currently offers afterschool programming in culinary arts, business basics, and leadership in 10 high schools through the school year, as well as a citywide six-week summer program. The Academy works in public, private, and charter schools: anywhere students and educators have expressed interest, administration staff have shown support, and the budget allows. “We encourage young Detroiters to raise their voices, explore their communities, and to actualize their vision for what they want to see in our city—all through the medium of food,” said Jen Rusciano, co-founder and executive director of the Academy. This year, 200 youth are participating (around two-thirds from their public and public charter school partners and the remaining in private schools). About 95 percent of the students are young people of color.
The focus of the fall semester is cooking basics: learning about knife skills, nutrition, grocery budgeting and shopping, and meal planning; this work culminates with a student-planned community dinner for friends and family. In the spring, students design their own healthy, local food products, with guidance on how they would turn their ideas into full-fledged food businesses. When summer rolls around, Academy graduates can apply for a paid internship within either a culinary arts or food entrepreneurship track.
Detroit Food Academy launched Small Batch Detroit last year as a way to help the organization grow toward financial self-sufficiency. Profits from products like Mitten Bites have so far helped to cover production expenses and some of the wages for graduates, like Amaleki, to work part-time for the enterprise. “It’s an alternative for someone who doesn’t want to go to college right away, like I didn’t,” he said. Wages for students who work for the Small Batch program year-round start at $12.50 an hour and can go as high as $15 an hour.
Rusciano said that it’s been challenging to scale the business up to fund more youth staff positions and programming, but with support and knowledge-sharing from local groups like FoodLab Detroit and the Product Center at Michigan State University, they are making their way through early-stage hurdles, like mastering the legal requirements for packaging products sold in grocery stores.
Rusciano mentioned that the goal of the enterprise — and what they instill in their students for their own businesses — is that entrepreneurship is more than profit. “We talk about going into business as a tool not just for making money, though it can be used that way,” she said, “but rather that it’s a powerful tool that can be wielded either for good or for dehumanization. You can make a lot of change if there are values built into how you run a business.”
Even if students choose not to pursue food entrepreneurship or employment in the future, Rusciano said experiences like staffing Detroit Food Academy’s table at a farmers’ market or receiving mentorship from local chefs in the afterschool program, helps to weave them more into the social fabric of the city. Often they are cut off from fair wage jobs, career pathways, and the opportunities for innovation that are helping Detroit to rebound from insolvency.
“[Students learn] there are communities out there that are willing and excited to embrace them,” she said. “They learn they are needed and wanted in the city, not just tomorrow when they get their degree, but right now, today, as young people.”
A new leadership model in culinary training programs
In other cities, youth-oriented organizations are combining the social enterprise model with leadership and culinary skills training. At Old Skool Café, a youth-run, jazz-themed supper club in San Francisco, teens are behind decisions related to everything from the restaurant’s entrées to uniform design.
Teresa Goines, a former corrections officer, envisioned a violence prevention program taking the form of a dinner theater in 2004. Finally opening four years ago in the Bayview-Hunter’s Point neighborhood, Old Skool Café is staffed by youth who have either been incarcerated, gone through the foster care system, or are otherwise disconnected from traditional work opportunities.
The cuisine is international comfort food, specifically designed to reflect the cultures of the youth in the program. “We always encourage them to submit family recipes,” said Goines. “If their mom or dad or grandmother wants to come in and teach us how to make something, we’ll have them come in and there’ll be a tasting.” If restaurant staff like the dish, it will be produced as a special and get the chance to become a regular menu item. That’s how “Abu’s Peanut Butter Stew” got on the menu; the chicken dish is named after a staff member who created a take on his grandmother’s recipe from Sierra Leone.
In one case, two program participants were more interested in fashion design than food. Through a collaboration with retired NFL player Dhani Jones’s BowTie Cause initiative, they were able to design a bow tie worn by restaurant staff.
“We really want to encourage them to find what they love,” added Goines. “But also they’re getting to make money and have access to mentorship and life coaching.” As of 2014, the recidivism rate for graduates of the program is 10 percent (compared to the national rate of 76 percent). Ninety-four percent have either found outside employment or are enrolled in school. One alumnus has recently completed the University of Southern California’s master’s degree program in screenwriting. Goines said the student found her career passion outside of the food industry, but was able to pay for some of her tuition through waitressing after having gained work experience at the café.
Back in Detroit, other young people are flexing their training skills in interesting and innovative ways after graduating from Detroit Food Academy. Hassan Amaleki has been doing food demonstrations for Mitten Bites at local grocery stores, earning money for when he attends college in the fall. He is now enrolled to attend Schoolcraft College on a culinary arts track. “Right after I found out the right way to do business from scratch, it didn’t seem so hard,” he said. He added that his current hope is to work his way up to running Small Batch Detroit full-time.