Anatomy of a Supermarket Purchase
Overview
Of course we make the decisions about what to eat and feed our families. But what influences the choices we make? Our new video “Anatomy of a Supermarket Purchase” highlights several strategies food companies use to influence what people buy and eat.
Drawing from advances in psychology and companies’ own marketing strategies, our video shows how companies are able to influence the food choices of even the best intentioned and most disciplined people, often so subtly that we don’t even realize it.