Harnessing the power of Supermarkets to Help Reverse Childhood Obesity: Public Health and Supermarket Experts Explore Grocery Store Marketing Practices to Promote Healthier and Lower - Calorie Foods
Overview
Cohosted by the Robert Wood Johnson Foundation and the Food Trust, a meeting was held to address the role of supermarkets in providing access to healthy affordable foods in communities and the role they play in reversing childhood obesity in lower - income and multi- ethnic communities. The three goals of the meeting were to: 1) Connect (explore strategies that would help promote healthier diets for children and their familes) 2) Co - Create (generate and combine ideas for effective marketing strategies that would help consumers make healthier choices while meeting retailers' and manufacturers' business goals) 3) Contine (promote collaboration between food retailers and manufacturers and spread approaches that encourage healthy eating).