Piggly Wiggly Uses Pharmacy to Promote Healthy Eating
Overview
Piggly Wiggly Carolina Co. is using its 13-instore pharmacies to promote healthy eating. Each month, the customers receive a different healthy-eating tip. In the pharmacy department next to the register, a sign highlights the food of the month along with a small display of the featured item; another sign is placed in the food aisle where the item is merchandised.