GOOD Ideas for Cities: Marketing Healthy, Local Food

Overview

As part of GOOD Ideas for Cities New Orleans, a team created a campaign to showcase the diversity and availability of healthy foods. The team came up with an idea to co-brand all local produce as part of the "Grow NOLA" movement, using stickers and point-of-sale materials that would provide more information about the connection between eating locally and eating healthily. 

Nudging Grocery Shoppers Toward Healthy Food

Overview

Grocery stores are not necessarily designed to help customers choose the healthiest food. Signs and specials advertise chips and soda, and the coupons are usually for the pre-packaged, processed foods advertised by big brand-name companies with deep pockets. This article discusses small things stores can do that will help them move a lot more volume of the healthy stuff.

Piggly Wiggly Uses Pharmacy to Promote Healthy Eating

Overview

Piggly Wiggly Carolina Co. is using its 13-instore pharmacies to promote healthy eating. Each month, the customers receive a different healthy-eating tip. In the pharmacy department next to the register, a sign highlights the food of the month along with a small display of the featured item; another sign is placed in the food aisle where the item is merchandised.

Add Healthy Choices and Neighborhood Stores get Marketing Help

Overview

Store owners participating in the St. Louis Healthy Corner Store Project agree to stock fruits and vegetables, low-fat dairy products, whole-grain cereals and healthy snacks and drinks. In return, business mentors help the owners with marketing and pricing, and nutritionists provide in-store taste testings and cooking classes to build interest in local schools and the community.

The CSA Benchmark Project: How Well Is My Operation REALLY Doing?

Overview

With benchmarking farmers can peer into the financial results of many CSA farms in order to understand how their business financial performance compares to others. This webinar illustrates what you need to measure (the key evaluation factors),  what expectations can be set from comparison to best practices (benchmarking), and what management strategies can help move financial performance to a higher level (implementation of leading edge practices).

One Page Business and Financial Plans

Overview

No matter what type of farm or food enterprise you envision, a business plan will serve you well. This webinar introduces the One-Page Business Plan and the One-Page Financial Plan that goes with it. These tools are designed to get you started on formalizing your thoughts about your enterprise, and are the first step in clearly articulating your business to partners, employees, or lenders.

Understanding the Balance Sheet

Overview

A webinar on how to understand balance sheets in order to better understand the organization's financial conditions.

U.S. Bancorp : U.S. Bank Helps Deliver Nutritious Food Options to South Los Angeles with Financing of Northgate Gonzalez Markets in Inglewood

Overview

U.S. Bank, The California Endowment, NCB Capital Impact, and other community leaders celebrated the grand opening of Northgate Gonzalez Markets. The new supermarket, which brings healthy foods and new, local employment opportunities to the area's 105,000-plus residents, is the latest example of U.S. Bank's commitment to finance businesses that increase fresh, affordable food availability..

The Cost of Governing: Building a Board Budget

Overview

A webinar that evaluates why boards investing in governance need a budget and how they can create and monitor it.

States cultivate healthy options in food deserts

Overview

In order to improve access to healthy food and improve the negative health consequences associated with living in food deserts, 12 states (including Illinois and Michigan) have passed legislation since 2001. Seven others (including Nebraska and Ohio) have introduced bills that are pending or did not pass.

Pages