Dahl’s Foods introduced snack stations for its youngest customers. For a donation of a quarter, kids can choose a snack from a rotating selection — including items like bananas, raisins, oranges, fruit leather or organic chocolate squares. The chain has long offered Brach’s candy for a quarter per three pieces, but wanted to bring in healthier options for children.
A guide to help retailers with: healthy product selection, pricing and display, promotion and marketing, and equipment and refrigeration.
Cohosted by the Robert Wood Johnson Foundation and the Food Trust, a meeting was held to address the role of supermarkets in providing access to healthy affordable foods in communities and the role they play in reversing childhood obesity in lower - income and multi- ethnic communities. The three goals of the meeting were to: 1) Connect (explore strategies that would help promote healthier diets for children and their familes) 2) Co - Create (generate and combine ideas for effective marketing strategies that would help consumers make healthier choices while meeting retailers' and manufacturers' business goals) 3) Contine (promote collaboration between food retailers and manufacturers and spread approaches that encourage healthy eating).
A guide on how to sell produce. It includes helpful hints, resources for grocers, guidelines for storage and display, special produce lists and tips and tricks.
This is a guidebook from Australia with suggestions about how to bring healthy food into stores in remote rural locations. It includes practical tips on shelf talkers, cooking demonstrations, shelf displays, store tours, rewards programs and other promotional ideas, many of which will be relevant in diverse settings.
As part of GOOD Ideas for Cities New Orleans, a team created a campaign to showcase the diversity and availability of healthy foods. The team came up with an idea to co-brand all local produce as part of the "Grow NOLA" movement, using stickers and point-of-sale materials that would provide more information about the connection between eating locally and eating healthily.
Store owners participating in the St. Louis Healthy Corner Store Project agree to stock fruits and vegetables, low-fat dairy products, whole-grain cereals and healthy snacks and drinks. In return, business mentors help the owners with marketing and pricing, and nutritionists provide in-store taste testings and cooking classes to build interest in local schools and the community.
This guide serves as a resource for independent retailers who are seeking information on how to merchandise and promote their selection of fresh produce. It provides information about produce storage and display, cross promotion merchandising techniques, and promotional activities to educate low-income consumers on how to purchase, store, and prepare fresh produce.
The goal of the Produce for Better Health Foundation is to foster an environment where people can include fruits and vegetables at every eating occasion. They provide resources for fruit and vegetable marketing and education.
This webinar covers the basics of branding beyond just your store's logo, what is meant by "target market" and why it is important to reach multiple segments