There has been a radical shift in the role of business in society. People expect more from their businesses, especially the rising millennial generation. According to Deloitte, millennials believe that a business' success should be measured in terms of more than just its financial performance and 76% of millennials say businesses, in general, are having a positive impact on the wider society in which they operate. With the growing influence technology and innovation has on the way we live, it’s not enough for companies to just care about the bottom line.