This resource library or “tool kit” is designed to provide resources to two primary audiences: those who are considering establishing a grocery store; and existing rural grocery store owners.

Healthy food marketing efforts have integrated approaches used by the grocery industry with academic research to create promising and feasible practices that make the healthy choice the easy choice.

Hear from experts about how these efforts, commonly referred to as in-store marketing strategies, are changing consumer behavior in grocery stores and supermarkets.

This webinar features the latest evidence from the field, and explore how new research is changing how the public purchases nutritious food. Healthy food marketing efforts are generating healthy outcomes for retailers and for consumers.

Too many residents of bi-state Kansas City lack sufficient access to healthy, affordable food. Despite being in the heart of one of the richest agricultural regions in the nation, bi-state Kansas City is home to many communities without supermarkets, grocery stores and other retailers of healthy food. Limited access to nutritious food is an issue in specific neighborhoods, such as Douglas Sumner in Kansas City, Kansas, and Ivanhoe and Marlborough in Kansas City, Missouri. To address these concerns, the Kansas City Grocery Access Task Force was convened by KC Healthy Kids, IFF and The Food Trust. The task force is a cohort of leaders from the grocery industry, state and local governments, as well as the community and economic development, public health and civic sectors. The task force developed nine recommendations for state and local public policies that will improve the availability of healthy, affordable food in underserved areas through the development of supermarkets and grocery stores.

Rural grocery stores anchor a community by supplying fresh foods and staples; creating local jobs; attracting complementary businesses; and increasing the tax base. Today they are under siege because of competition with “big box” stores for customers; high energy costs, the inability to buy products in small quantities; elderly owners with no succession plans, and low population density. This webinar explores the unique challenges that rural grocers face and discuss innovative solutions to improving access to healthy foods in rural America.

New research in a joint report by PolicyLink and The Food Trust, Access to Healthy Food and Why It Matters: A Review of the Research, underscores healthy food access as the foundation necessary for reaping the positive benefits associated with healthy food. The research reveals that improving healthy food access in low-income communities and communities of color continues to be an urgent need with nearly 30 million people living in low-income areas with limited access to supermarkets. The webinar features report authors along with a local government official. Speakers discuss how findings from the new report can be used to expand healthy food access in communities across the country.

Grocery stores and food co-ops can improve health outcomes, increase employment opportunities, spur economic development, and create access to opportunity for residents of low-income communities and communities of color. Integrating equity into your economic plan will help grow your grocery store or food co-op. This resource includes some strategies to increase store profits by buildinga sustainable community of opportunity where everyone can participate and prosper.

A study indicating what type of products dominate grocery shelves across California, which highlights what is available -  and not available - in grocery stores. The Healthy Stores for a Healthy Community campaign is a statewide collaboration between tobacco use prevention, nutrition, and alcohol prevention partners.

In Maryland, limited access to nutritious food is a statewide issue that affects both urban neighborhoods and rural communities. This report addresses the results from a study by The Reinvestment Fund (TRF) aimed at understanding the inequity of access in Maryland and providing a framework for the State as it works to address the issue.

This report examines programs designed to influence individual food choices; presents a summary of evidence-based strategies that encourage healthy shopping and eating habits; and offers recommendations for further research. Given the growth of diet-related diseases as a public health risk in the United States, particularly among poor and minority populations as well as children, many are focused on slowing and reversing this trend. This report, funded by the Annie E. Casey Foundation, seeks to highlight some of the barriers to healthy eating as well as effective intervention strategies to address them.  The Reinvestment Fund summarizes the findings of existing research on healthy food interventions, with a particular focus on intervention strategies that seek to influence an individual’s personal food environment. TRF then highlights programs, or components of programs, that TRF believes have promise.

Across the country healthy food financing initiatives and programs are helping to increase access to nutritious foods for millions of Americans. Terms such as "food desert" and "underserved" have become commonplace, yet clear definitions can be elusive and vary by state and program. Other challenges include building a robust pipeline of applicants and marketing the program effectively, as well as attracting additional investment to support projects. This webinar discusses how these initiatives are being administered by community development financial institutions (CDFIs) and food access organizations on the local and state level. Audience members learn how program administrators determine the eligibility of projects in areas of need, employ marketing and outreach strategies to attract grocery applicants, and attract additional  investments to healthy food financing programs. Speakers share best practices and case studies from the field. Click here to playthe recording.